AMC BrandKey identifies key arguments which let current non-users of your brand give up their resistance (barriers) and thus convert them into users of your brand.

Benefits of AMC BrandKey for your brand:

• Identification of all potential barriers which could prevent the defined target group from buying your brand.
• Prioritization of the most important barriers by verification with the defined target group.
• Identification of all potential key arguments which could overcome the identified barriers.
• Prioritization of the most convincing key arguments by verification with the defined target group.
• Development of argumentation lines (barriers and key arguments) as base for the implementation in all marketing and sales measures.
• Creation of an optimal base for the development of preference-generating positioning concepts which induce a very high purchase intention as they are based on convincing key arguments which have already been verified with the target group.

Reference Projects

Customer Statements